To pursue our legitimate interests, which include:(a) Helping us understand how you access and
use our Services, in order to improve our existing Services and develop our new Services for you. This may
include: (i) testing and applying new product or system versions, patches, updates and upgrades; (ii) monitoring
and testing system use and performance; and (iii) resolving bugs and other issues you have reported to WPS. Any
copies of Services data created for these purposes are only maintained for time periods relevant to those
purposes.
(b) Providing troubleshooting, customer support, identity authentication and protecting the
security of our Services;
(c) Carrying out fraud detection, archiving and backup in connection with the provision of our
Services;
(d) Improving customer communications and ensuring that we provide secure, quality Services to our
customers;
(e) Contacting you and sending you information about: (i) products and Services or advertisements
that may be of interest; and (ii) assessing the effectiveness of and improving advertising and other marketing and
promotional activities on or in connection with our Services when your account is subscribed to an official
account. If you don't want to receive such information, you can opt out at any time.
(f) Allowing you to participate in surveys about our Products and Services. If you participate in
a survey, we may request certain personally identifiable information from you. Participation in these surveys is
voluntary and you therefore have a choice whether or not to disclose such information. We may use a third-party
services provider to conduct these surveys and such third-party services provider will be prohibited from using
your personally identifiable information for any other purpose.
(g) Provide and improve the WPS Ad Services. This includes, for example, providing customer,
technical, and operational support for these features, detecting and protecting against errors, fraud, or other
criminal activity, and resolving disputes and enforcing our terms and conditions and other rights we may have.
This may also include analyzing, customizing, and improving the features of the WPS Ad Services;